Solution: Topic: Type:
  Item Solutions Type
1 Building Customer Driven Organizations
Loyalty 360 | Mar 2010 		Customer 360 View  Article
2 The 360 View
Loyalty 360 | Aug 2010 		Customer 360 View  Article
3 Growing Customer Relationships
VeraCentra | Oct 2010 		Loyalty  Whitepaper
4 What's Driving Loyalty Loss and What Can you do about it?
Webinar | May 2010 		Loyalty  Webinar
5 How Business Intelligence Empowers Customer Relationship Marketing
CRM Magazine | May 2010 		Loyalty  Article
6 Driving Results with Customer Intelligence
Jeff Zabin & Connie Hill | Apr 2010 		Marketing Performance  Webinar Clip
7 Providing a 360 View of the Customer
Aberdeen Research | April 2010 		Customer 360 View  Benchmark Study
8 VeraCentra Intelligence: Costco Wholesale Marketing Strategy
 Client Stories  Customer Success Story
9 VeraCentra Collaborate: Costco Wholesale Creative Services
 Client Stories  Customer Success Story
10 Rethinking Marketing
Harvard Business Review | Feb 2010 		Customer Strategy  Article
11 Demo - See VeraCentra in Action
VeraCentra | Feb 2010 		Customer 360 View  Video
12 VeraCentra Complete: COIT Customer Retention
 Client Stories  Customer Success Story
13 Competitive Advantage Through Customer Intelligence
VeraCentra | Nov 2009 		Customer Strategy  Whitepaper
14 Ten Ways to Boost Your Revenues with Marketing Data
VeraCentra | Oct 2009 		Marketing Performance  Whitepaper
15 Break-Through the Barrier That Prevents Customer Loyalty Profitability
CMO Council | Oct 2009 		Loyalty  Article
16 Breaking Loyalty Barriers with New Technologies
Destination CRM | Oct 2009 		Loyalty  Article
17 Five Steps to Success with Marketing Performance Measurement
CustomerThink.com | Sept 2009 		Marketing Performance  Article
18 4 Steps to Effective Marketing Communication
Channel Pro | Sept 2009 		Marketing Performance  Article
19 Gaining Budget for Marketing Automation
1:1 Media | Aug 2009 		ROI  Article
20 Empowering Sales to Deliver Consistent Branded Communication
Managesmarter.com | Aug 2009 		Marketing Performance  Article
21 Money Saving Strategies for Direct Mailers
DM News | Jun 2009 		Marketing Performance  Article
22 Marketing Automation: Creating the Business Case for Change
VeraCentra | May 2009 		ROI  Whitepaper
23 Calculating the ROI of Marketing Automation
Robert Csonaki, Database Marketing COSTCO Feb 2009 		ROI  Customer Success Story
24 Seven Steps to Quantify the Value of Marketing Automation
CustomerThink.com | Feb 2009 		ROI  Article
25 A Step by Step Guide to Quantifying the Value of Marketing Automation
Les Isozaki, CPA & Connie Hill | Jan 2009 		ROI  Whitepaper
26 Using Customer Profitability Analytics to Execute a Client-Centric Strategy
Tony LoFrumento | Apr 2008 		Customer Strategy  Whitepaper