Consulting
Qualified Professionals Assist as Needed
Many marketing groups run into difficulty bridging the skill gap between marketing and technology. VeraCentra fills that gap with qualified consultants ready to assist you if and when you need them.
Our consulting group represents significant experience - with extensive backgrounds in technology, marketing strategy, finance and marketing operations. Consulting areas of excellence focus on customer profitability metrics, customer behavior intelligence and data integration.
Customer Value Analysis and Measures
- Define customer profitability measures
- Lifetime value formula
- Analysis of customer profitability
- Segmentation based on customer profitability
- Segmentation based on RFM
Customer Behavior Analysis
- Behavioral and demographic segmentation
- Lifestyle analysis
- Channel preference analysis
- Behavior Analysis
- Propensity to Purchase
- Attrition/Churn
Data Audit: Understanding the sources of customer data available within your organization
- Identify learning objectives
- Identify and document data available: it's source and ownership
- Assess data quality in terms of objective(s) contribution
- Identify and document gaps
- Make recommendations to fill gaps
Data Integration Services:
We can provide your IT team with the specifications for integrating data from all source systems
- Data Mapping
- Rules documentation
- Data Flow
