Centralized Marketing IntelligenceData Driven InsightNew and emerging channels are changing the way customers interact with businesses. Buyers self educate before purchasing, they no longer believe advertising messages and focus more on peer recommendations. How well do you understand your customer? When companies are organized by functional silos, the systems that collect customer data typically support the functional activity - not the marketer. Marketing may get customer activity reports from other departments - but the wait can be long- and the reports, at best, provide fragmented views of customer activity or campaign results. Enter VeraCentra Intelligence, the first on-demand business intelligence solution designed for marketing to produce both customer and marketing intelligence. More than a customer database, VeraCentra Intelligence aggregates scattered, cross-channel data and external data you rely on into one centralized repository. The web-based analysis and dashboard tool provides you with real time access and reporting based on up to the minute data. Instead of waiting for reports which provide only a snap shot of activity, VeraCentra's analysis tool allows you to drill down and discover what's behind those reports - gaining valuable insight you can't get from flat reports. The dashboard included in VeraCentra's solution provides a quick performance visual that measures all campaigns across all channels and helps you eliminate surprises by monitoring campaigns and marketing's activity against corporate objectives. With the VeraCentra Intelligence Solution, marketers can:
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