Centralized Marketing Intelligence

Insight at Your Fingertips

New and emerging channels are changing the way customers interact with businesses. Buyers self educate before purchasing, they no longer believe advertising messages and focus more on peer recommendations. How well do you understand your customer?

When companies are organized by functional silos, the systems that collect customer data typically support the functional activity - not the marketer. Marketing may get customer activity reports from other departments - but the wait can be long- and the reports, at best, provide fragmented views of customer activity or campaign results. A huge frustration for marketers.

Enter VeraCentra Intelligence, the first on-demand business intelligence solution designed for marketing to produce both customer and marketing intelligence.

More than a customer database, VeraCentra Intelligence aggregates scattered, cross-channel data and external data you rely on into one centralized repository. The web-based analysis and dashboard tool provides you with real time access and reporting based on up to the minute data. Click here for product detail on VeraCentra Intelligence.

With the VeraCentra Intelligence Solution, marketers can:

• Stop the waiting
• Eliminate multiple reports
• Make fast, data-driven decisions