Localized Marketing

Easy to Execute Marketing Programs

In the world of local sales offices, branches, stores or individual franchises, producing revenues as quickly as possible is always top of mind. Although marketing programs are an avenue to build increased sales, the collaboration between corporate marketing and the field can be taxing. Marketers work with cumbersome workflows, must manage marketing funds, worry about brand protection and reducing the risk of falling outside compliance.

Some sales offices get around complicated workflows by creating renegade marketing programs -- while others endure the long waiting period for corporate approval.

At the corporate level, marketers often have little insight into the performance of localized programs and are frustrated with the waste of marketing dollars poorly used by field sales.

The VeraCentra Collaborate solution solves those issues by allowing local users to easily execute data driven, pre-designed campaigns. VeraCentra is the software tool that leverages corporate marketing know-how and provides an easy way for the sales field to personalize and execute marketing programs. Click here for product detail on VeraCentra Collaborate.

Only VeraCentra enables the creation of multi touch/multi channel programs that can be deployed by field users with a couple of clicks. And only VeraCentra provides the visibility for both corporate marketing and the local offices to track performance, provide continuous improvement and to keep both groups on the same page.

VeraCentra's one of a kind solution:

  • Takes the guess work out of marketing for local users
  • Can improve the return on marketing fund allocations
  • Saves time with easy approval workflows
  • Improves campaign effectiveness by proving multi-channels execution
  • Provides built-in brand protection and compliance
  • Delivers pre-packaged campaigns for easy execution