Email and Direct Mail

Improve Response Rates

Many marketers are frustrated because they are experiencing diminishing returns on traditional campaign investments. Oftentimes, just email or direct mail by itself is not enough to motivate a customer to take action.

In some cases, email addresses may not be available, or your customers prefer the tangibility of offers such as loyalty cards arriving through the mail. Many marketers today integrate direct mail and email in an effort to optimize both channels, increase overall response rates and ROI.

Unless you manage through a centralized multi-channel system, the steps you take to execute campaigns must be repeated for both channels. The same is true for reporting response rates.

VeraCentra Complete is the centralized system marketers need to easily manage online and off line programs. Leveraging the insight provided by the analysis and dashboard features of VeraCentra Intelligence, with the multi-channel execution capability of VeraCentra Complete, marketers have all the tools they need to efficiently target, personalize, execute and measure combined email and direct mail programs including:

• Leveraging creative assets across both channels
• High levels of personalization
• Easy-click execution
• Cross channel measures and tracking
• Trigger based capability
• Increased campaign response rates