Multi-channel Campaigns

Customer Channel Preference Made Easy

There is a growing gap between how buyers buy and how companies market and sell. This gap is manifesting in several ways: erosion of brand value, changing customer buying patterns, customer defections to lower cost substitutes and an increase in advertising distrust. Marketers need to break through and cost-effectively connect with customers on the customer terms.

But when companies are product-centric or organized by media channels - campaigns are planned, designed and executed channel by channel. Multiple steps are repeated within each channel - reducing productivity, increasing costs and perhaps most importantly, exhausting loyal customers with multiple messages.

The answer is VeraCentra Complete. VeraCentra's centralized system helps marketers create and automate meaningful customer interactions across multiple channels. VeraCentra Complete translates the insights achievable through VeraCentra Intelligence into action by empowering marketers to easily design and execute relevant interactions that build meaningful customer relationships. Click here for product detail on VeraCentra Complete.

The VeraCentra Complete Solution provides all the benefits of VeraCentra Intelligence and enables marketers to:

• Increase campaign response rates in all channels
• Improve revenue per customer
• Increase customer retention