Trigger Based Marketing

Easy Automation Across Channels

Many companies are experiencing a reduction in repeat business or high levels of customer defection. Meeting this challenge with traditional campaigns is not as effective as it once was and many marketers are dissapointed with reduced response rates.

Customers today will respond to marketing messages that are relevant to them. Relevancy is achieved through customer knowledge, personalizing the right message, to the right customer at the right time - and in the right channel. This level of one to one communication can not be achieved with traditional campaign programs.

VeraCentra Complete is the ideal solution for creating one to one customer communications. With the ability to create your own business rules, customer messaging is triggered based on events or customer behaviors. The trigger executes meaningful offers, also driven by business rules - in customer preferred channels. What could be easier?

VeraCentra Complete enables marketers to:

• Literally put programs on automatic execution
• Deploy in multiple channels using a single software tool
• Increase campaign ROI
• Improve loyalty and reduce defection
• Increase revenue per customer
• Increase customer profitability