Pros and Cons of Marketing Cloud Solutions

Pros and Cons of Marketing Cloud Solutions

To succeed in meeting consumers’ needs and wants, marketers need to unify touch-points, reduce complexity, and increase agility. But, as we well know, the multitude of technology options now available makes choosing which technologies are best for your organizations needs more complex. Most recently, marketing cloud solutions have been getting a lot of attention and […]

Real-Time Marketing Strategy “On-The-Fly”

Who Says a Real-Time Marketing Strategy is Marketing “On-The-Fly”?

Wikipedia describes a real-time marketing strategy as “marketing performed on-the-fly.” But we all know that just isn’t true. To do real-time marketing right, there is a good deal of planning that must take place, starting with a clear strategy and enough dynamic content prepared and at the ready to execute. Real-Time Marketing Strategy Success Relies […]

The Impact of IoT on Marketing

The Internet of Things, IoT, is a topic every marketer is talking about. But, what does it mean, and more specifically, what is the impact of IoT on marketing? IoT’s smart, connected devices provide marketers with a new suite of opportunities to listen and respond to the needs and wants of their audience, based on […]

Predictive Analytics Marketing

The Future is Now: Predictive Analytics Marketing

Personalizing, even individualizing, customer experiences with predictive analytics is now the de facto marketing strategy in the race to stay competitive. However, predictive analytics tools are becoming more sophisticated every day. Machine learning and AI are making the science of using data to predict customer behavior more accurate and far-reaching than ever before. A trend […]

Satisfying Customer Data Protection Concerns, Marketing’s Check List

Satisfying Customer Data Protection Concerns Marketing’s Check List

Customer data protection issues are back in the news with the upcoming EU Data Protection Regulation (which goes into effect on May 25), California looking to introduce a new ballot initiative to extend their already stringent regulations, and Facebook recently announcing they would no longer fight this ballot initiative. And, it is no wonder that […]

What’s More Important, Customer Centric Metrics or Campaign Metrics?

What’s More Important, Customer Centric Metrics or Campaign Metrics?

The answer, of course, is that both are important. However, in our quest to transition our organizations from being product centric to being customer centric the metrics being used to measure success are often not in alignment, slowing down the transition and causing confusion as to what the cultural drivers are for the organization. Using […]

The True Value of Data Driven Personalization

The True Value of Data Driven Personalization

We are all very aware of the importance of optimizing the customer lifecycle. But, are we able to do everything we can to drive to the personalization customers demand, or are we being held back because our organization has yet to commit to the investment needed in data driven personalization technology and tools? The Facts […]

Cloud Based Marketing Solutions

How to Make Cloud Based Marketing Solutions Work for You

As customer engagement evolves toward more real-time one to one interactions, marketers are looking for technology solution partners to support their advanced strategies. However, updating and upgrading marketing technologies is no easy undertaking. And the choices are becoming almost endless with 4000+ technology solutions on the market. For many, there may be an initial attraction […]

Implementing Customer Personalization Across All Touchpoints

How to Implement Customer Personalization Across All Touchpoints

Customer personalization is top of mind for most marketing leaders. As it should be, given the last competitive battle field is creating personalized customer experiences. And, it has become very clear that customer personalization is the winning strategy to increase loyalty and drive revenue growth. 86% of buyers say they will pay more for a […]

Big data for smarter customer experiences

The Marketing Data and Analytics Challenge – 10 Key Facts

Big data just keeps getting bigger! And every Marketing Leader is under great competitive pressure to harness big data for smarter personalized customer experiences. Yet, most are having a hard time getting their arms around the data their departments need to create the personalized experiences customers now expect. In fact, less than 1% of data […]