Implementing Customer Personalization Across All Touchpoints

How to Implement Customer Personalization Across All Touchpoints

Customer personalization is top of mind for most marketing leaders. As it should be, given the last competitive battle field is creating personalized customer experiences. And, it has become very clear that customer personalization is the winning strategy to increase loyalty and drive revenue growth. 86% of buyers say they will pay more for a […]

Big data for smarter customer experiences

The Marketing Data and Analytics Challenge – 10 Key Facts

Big data just keeps getting bigger! And every Marketing Leader is under great competitive pressure to harness big data for smarter personalized customer experiences. Yet, most are having a hard time getting their arms around the data their departments need to create the personalized experiences customers now expect. In fact, less than 1% of data […]

Marketing Technology Expectations

Marketing Cloud Technology Falling Short of Marketers Expectations

Investment in marketing technology to help us deliver personalized customer experiences is exploding. However, it is also true that many of us are facing a disturbing trend –that the operational benefits of marketing cloud technologies, we have invested in, are not as we expected. Bottom line, many cloud technologies are sold as a complete solution […]

Insight Driven Marketing

Only 1:5 Companies Have the Skills to Analyze Marketing Data Effectively

Over the past few years, many brands have focused their marketing technology investments efforts on breaking down data silos to develop a centralized repository for all customer data – first, second and third party. However, tracking customer behavior with centralized data-driven marketing is only the beginning of an ongoing process to understand how to deliver […]

Delivering Personalized Experiences

Rethink How You Are Delivering Personalized Experiences

It’s a given. Customers today expect brands to know them and deliver personalized experiences. Studies reveal that 86% of buyers will pay more for a better customer experience and by 2020; customer experience will overtake price and product as the key brand differentiator. But while many brands believe they deliver an exceptional personalized customer experience, […]

Why Personalization Matters

Why Personalization Matters (And 5 Wrong and Right Ways to Deliver It)

As marketers, many of us leverage personalization software to deliver digital personalization in our customer communications.  So perhaps we’ve fooled ourselves into thinking that we are delivering the types of personalized experiences our customers expect.   The fact is our customers think otherwise. Gartner reports only 1:5 brands deliver a personalized experience that meets customers’ expectations. […]

Negative Customer Experiences

Why Negative Customer Experiences Are Bad for Business (and What to Do About It)

Delivering hyper-personalized customer experiences that leave your customer saying – Wow, is the mantra for all brands in today’s customer-centric environment. Customer expectations for personalized experiences are increasing every day and the competitive environment is getting fiercer. The stakes are high, yet many organizations fail to invest in personalization strategies and the technologies and resources […]

Do You Have a Channel Agnostic Marketing Strategy?

Customers Are Channel Agnostic. Do You Have a Channel Agnostic Marketing Strategy?

Customers don’t think about channels when they are shopping your brand. In fact, you could say customers are channel agnostic. And that is a problem, because many brands’ interactions with customers are still driven by some form of channel approach – multi-channel, cross-channel, even omni-channel. But to truly meet customer expectations, we need to ditch […]

Personalized Customer Experience 2.0

Personalized Customer Experience 2.0: How Would Customers Score Your Brand?

Marketers know that to be more relevant and deliver a great customer experience they need to drive towards the idea of “the segment of one”. And, that being adept at “the segment of one” demands using data and advanced technology to tailor marketing messages and offers. Gap Between What Brands Deliver and Customer Expectations is […]

Why Integrating Marketing Technologies in 2018 is a Must

In a recent Forbes article, the importance of shifting our full focus to the integration of our marketing technologies and leaving yesterday’s silos behind, was summed up very succinctly. “2017 was the year of digital discovery. 2018 will be the year of technology and more integration of it into mainstream retail. It will be the […]