Machine learning and AI are making the science of using data to predict customer behavior more accurate and far-reaching than ever before.
The thing about marketing is, it’s always changing. And another big shift in technology to enhance customer experience is evolving. Have you ever seen the Minority Report? The movie was set in 2054 and had a scene where John Anderson (Tom Cruise) ended up walking through a futuristic mall. As he snaked his way through […]
Personalizing the customer experience is becoming more than an effective way to compete. It’s evolved to become a business imperative. Why? Because our customers have come to expect it. And because those organizations that are investing in the capabilities to deliver great customer experiences are reporting superior performance and growth. The personalization impact is becoming […]
Companies are catching on to the fact that delivering personalized customer experiences really does create competitive advantage. And every marketer knows that the best customer experience strategies are driven by data. So smart marketers are collecting data at every touch point across the customer journey to better understand what customers want and need. And they […]
As marketers, we need to be where our customers are. Where they go, we follow. And that means managing a seemingly endless list of digital channels and managing the technology tools that support them. Boston Consulting Group reports, “a medium sized B to C company uses an average of 19 tools in its marketing organization.” […]
Customer engagement can be defined as the depth of a relationship between your customer and your brand. In our customer-centric marketplace, achieving loyalty is largely the result of frequent positive engagement. And more positive engagement can be achieved with real-time customer interactions. In fact, real-time customer engagement is a game changer, and mastering the ability […]