Machine learning and AI are making the science of using data to predict customer behavior more accurate and far-reaching than ever before.
As marketers, we have certain business objectives and financial goals we need to meet. So, what do we do? We focus on campaign strategy to hit our numbers. Still prevalent today, we strive for finding the right customers, in the right segments to target the right message in the right channel. But campaigns today are […]
According to a Walker study, Customer Experience is the new competitive battle field for organizations. In fact, the study states that by the year 2020, the customer experience will overtake price and product as the key brand differentiator. 2020! If this research is accurate, organizations that take little or no action will eventually lose market […]
The thing about marketing is, it’s always changing. And another big shift in technology to enhance customer experience is evolving. Have you ever seen the Minority Report? The movie was set in 2054 and had a scene where John Anderson (Tom Cruise) ended up walking through a futuristic mall. As he snaked his way through […]
Personalizing the customer experience is becoming more than an effective way to compete. It’s evolved to become a business imperative. Why? Because our customers have come to expect it. And because those organizations that are investing in the capabilities to deliver great customer experiences are reporting superior performance and growth. The personalization impact is becoming […]
Companies are catching on to the fact that delivering personalized customer experiences really does create competitive advantage. And every marketer knows that the best customer experience strategies are driven by data. So smart marketers are collecting data at every touch point across the customer journey to better understand what customers want and need. And they […]