For several years now, I have been laser focused on customer engagement solutions that help marketers advance and thrive.
Because all the conversations I have had with marketers and the research my company, VeraCentra, has conducted has led me to the conclusion that a majority of marketing departments continue to struggle to kick their customer engagement strategies into high gear. Which is a horrible admission considering the important role of customer engagement in advancing loyalty and increasing revenue.
A study, VeraCentra commissioned from Forrester Consulting, surveying senior marketers to how well they thought they were advancing their customer engagement initiatives, validated my theory. Only ½ of marketers stated they were doing well with advancing customer engagement, delivering personalized customer experiences across multiple channels and devices.
A number of obstacles were repeatedly mentioned by those challenged to deliver exceptional and consistent personalized customer experiences. The most common obstacles were: No cohesive strategy or approach, inability to generate customer intelligence, and lack of operational agility to execute effectively.
In my experience, there are 5 key ways to begin to break down these obstacles and kick your customer engagement into high gear and given the many marketers facing obstacles we decided to publish an e-book to help you identify the specific obstacles and outline the 5 things you can do to overcome them.
Download VeraCentra’s e-book:
About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Technical and Marketing Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade. We’ve made it our mission to help marketers advance and thrive. Learn more about us at veracentra.com.