As customer expectations for personalized interaction intensifies, the gap in our organizational ability to deliver gets wider. Our customers interact in real-time across different channels and devices. Yet, many of us lack the needed agility to engage them in this real-time environment. The pace of change is accelerating and brands need to change or risk being left behind.
Leading-Edge Marketing Technologies Now Available to All
Emerging technologies are rushing in to fill the gaps by providing machine learning, artificial intelligence, single customer records, and automated multi-channel execution.
To find out what leading-edge technologies are available today and how you can put these technologies to work with your current marketing programs and campaigns, join us for our webinar: Achieving Customer Agility in a Real-Time World, hosted by Data and Marketing Association (DMA), Thursday September 14, 1:00 to 2:00pm PST. Register here.
How to Achieve Real-Time Organizational Ability
Over and above the what and how of the leading-edge technologies we will cover the specifics of how to:
- Apply context, cross channel and real-time interactions to current programs
- Make full use of data to create a single customer view
- Create real-time personalized customer experiences across multiple touchpoints
- Assess and fill technology gaps within your current marketing eco-system
About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.
About DMA: The Data & Marketing Association is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. By representing the entire marketing ecosystem – from demand side to supply side – DMA brings win/win solutions to the market and ensures innovative and disruptive marketing technology and techniques can be quickly applied for ROI.