According to a Walker study, Customer Experience is the new competitive battle field for organizations. In fact, the study states that by the year 2020, the customer experience will overtake price and product as the key brand differentiator. 2020! If this research is accurate, organizations that take little or no action will eventually lose market […]
About Adam Roberts
Adam works with current and prospective clients on new business opportunities helping to develop customer relationship marketing solutions that drive increased retention and spend.
Entries by Adam Roberts
The thing about marketing is, it’s always changing. And another big shift in technology to enhance customer experience is evolving. Have you ever seen the Minority Report? The movie was set in 2054 and had a scene where John Anderson (Tom Cruise) ended up walking through a futuristic mall. As he snaked his way through […]
Harvard Business Review has come out with a series of articles discussing the enduring importance and relevance of email. Reading things like, “more people check email on their mobile devices than they do listening to music” and “half of all millennials check their email when using the restroom” REALLY BLEW MY MIND. (I thought they […]
Read why analysts are saying Costco’s new credit card will be a boon for the retailer and why this card should drive more customer visits and win new shoppers. Read the article here.
Manual is defined as doing or involving hard physical work. In the world of marketing, tedious and time consuming is a better way to define it. In a world where “do more with less” is the mantra; some marketing departments have turned into email factories. 99% manual mode is not sustainable. Not sustainable from a […]
Relevancy and personalization capability have now become the high bar in effective customer marketing. Organizations are trying to figure out the best approach to make relevancy a reality. (And at a price point that delivers an attractive ROI). There are CRM technology platforms that collect meaningful customer information, segment and execute personalized communications. And there […]