As we head to the end of the year, it is time to look at the some of the key marketing trends bubbling up for 2018. Many are technology related, which shouldn’t be surprising. Technology advances continue to accelerate customer demands and our ability to respond. 7 Marketing Trends We Are Watching Closely… AI live […]
About Connie Hill
Connie is passionate about customer relationship strategy. And she truly understands consumer behavior. An executive level advisor for some of the world’s most prestigious brands, Connie has a track record of delivering game changing customer strategy alongside significant bottom line results. Through the years, companies such as GE Capital, Intuit Software, and Costco Wholesale have sought Connie’s expertise.
Attributing VeraCentra’s success to developing meaningful client relationships, Connie has grown her company from a single client start-up to a ‘Top 500 Most Successful Companies in the San Francisco Bay Area’. Connie can be caught speaking at marketing events such as Customer Relationship Management Conference (CRMC), Loyalty 360, the Customer Engagement Expo and the National Conference of Database Marketing. You can also find her perspectives in industry publications such as DM News, Target Marketing, Customer Think and Loyalty Management Magazine.
When she isn’t working, you can find Connie on her sailboat racing across the San Francisco Bay or rocking out during her favorite Zumba class.
Entries by Connie Hill
Customers are demanding and getting briefer, quicker, and hyper-personalized content every day, in real-time. How do marketers keep up with the demands of their customers? Cross channel campaign management is the key. Cross channel campaigns demand a different type of planning from more traditional push campaigns. Campaigns need to be able to speak to an […]
A new Forrester report predicts that marketing technology budgets will “grow by double digits” in 2018. Why? Because we all realize that a cohesive strategy that fuses real-time marketing technology and product is a must if we are to drive growth. With a boat load of marketing technology options and vendors to pick from – […]
The key to real-time is performance. You need to be able to integrate what you know about a customer with what they are doing right now to drive split second decisions about what to say, or do, next. Many current data structures do not support the high-level performance needed to engage customers in real-time. Data […]
One of the many struggles we face as we gear up our marketing for real-time execution is how to formulate campaign creative to meet the hyper-personalization demands of the customer without “killing” the creative teams. Is Your Campaign Creative Ready for Real-Time? Real-time marketing demands a different type of thinking when it comes to creating […]
In many companies, old school organizational structures are now a major hindrance. One of the issues is that these outdated structures created data silos, yet today’s reality is that for real-time marketing to be successful all data needs to be centralized and accessible to everyone. “Many CMOs Are Tearing Up Their Org Charts” New marketing […]
In today’s, customer empowered world, brands require access to clean, continually refreshed, and connected customer data to compete. Connected data is central to a brand’s ability to achieve deep customer understanding and devise and execute real time customer engagement strategies. Fragmented Data Ecosystems Create Barriers However, fragmented marketing ecosystems with multiple point solutions (that house […]
Real-Time marketing success is the latest game changer. But, how do we communicate the value of real-time marketing in a way our senior management will understand and buy into the investment? One way is to point to how real-time marketing’s success can increase campaign effectiveness and help us achieve our customer engagement, loyalty, and revenue […]
Consumers are demanding hyper-personalization and brands must step up with real-time customer marketing to effectively compete, or risk being obsolete. The bar for personalization will continue to rise, and CMO’s must help their organizations transition from the traditional marketing techniques of outbound targeting to the more modern (and competitive) approach of personalizing inbound customer interactions. […]
A recent study found 80% of CEOs believed their companies offer superior customer experiences. The problem? Only 8% of their customers agreed with that assessment. So, rather than meeting or exceeding expectations, most companies are disappointing their customers, leaving them at high risk of defection. Which poses a significant challenge for marketing teams tasked with increasing customer […]
How many potential customers has your organization let walk, or abandon a cart, or… These are problems many companies face. Yet, we all know that advancing customer acquisition is a critical component in increasing revenue. Oftentimes, the answer to why customer conversion is not higher has nothing to do with your brand image, or the […]
Customer segmentation has been a tried and true marketing technique for decades. However, today’s customers demand hyper-personalization that segmentation techniques are not able to answer. Quite simply, because they continue to put the product we are selling first, not the customer. Meeting the expectations of today’s customers’ demands a new approach. An approach that puts […]
How many times have you heard that it costs significantly more to attract a new customer than keep an existing one? Or that satisfied, loyal customers are more profitable in terms of lifetime value? We may hear it and even say it a lot, but many companies do not invest as much time, effort, or […]
Where would we be without data in today’s marketing world? It allows us to come to a better understanding of which channels are working, how customers are engaging and converting, and whether, or not, we are meeting our performance goals. Data is Good, But Not Everything Data is a key business driver and the source […]
Customer expectations are forever changing and they continue to raise the bar for the interactions and experiences they expect from the brands they trust. To build and keep this trust we need to engage each, and every, customer wherever they interact and whenever they are in the moment. Putting Our Customers First If we continue […]
Convincing executive management that investment in our organization’s capabilities to deliver real-time customer experiences will result in increased customer loyalty, lifetime value, and topline revenue has been a challenge for some. But the mounting evidence cannot be ignored. Mounting Evidence that Real-Time Experiences Builds Revenue Forrester Research reports 86% of customers will pay for real-time […]
Customer marketing has seen an influx of new technologies, techniques, and tools, each with their own buzzwords which tend to get miss-used…
Strong marketing performance is dependent on data analysis and customer insight. But often marketing needs to wait for business intelligence and analyst teams to produce insights, models, and segmentation before they can act. And, models need to be updated 2-3 times per year. This leaves marketing working with “out of date” insights that don’t account […]