Budget Planning for Real-Time Customer Experiences

Budget Planning for Real-Time Personalized Customer Experiences

The budget planning season is nearly upon us and it’s time to start thinking about what is needed to empower our marketing departments and improve our capability to deliver personalized customer experiences in real-time.

The question is, where to begin? In my experience, the only place to start is with an assessment of what new technologies and tools your team needs to successfully meet the demands of the customer, drive loyalty, and increase revenue.

Customer Experience Technologies Now Accessible by All Companies

Technologies that can advance your team’s capability to add context, cross channel, and real time to their marketing programs, are now readily available to all companies, no matter their size. They can be easily integrated into or layered onto existing systems to optimize the tools already have in place.

3 Capabilities Needed to Deliver Real-Time Customer Experience

Empowering our marketing teams and improve our ability to deliver personalized customer experiences we need to assess our organization’s capability to execute the following:

Real-Time Customer Experiences

An Investment that Pays off with Increased Revenue                                 

The value of these enabling technologies is clear – they empower your team to deliver the personalized customer experiences that increase customer loyalty and drive overall customer lifetime value, thus increasing revenue for your organization.

And research to backs this up– McKinsey reports that delivering a contextually relevant message is up to 50 times more likely to trigger a purchase that a low impact recommendation.

So, jump in – you have nothing to lose and everything to gain… To find out more about what technologies you should consider, download our recently published eBook: How to Apply Context, Cross Channel, and Real-time to Your Marketing Programs.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.