The Impact of Personalization on Your Business

Personalizing the customer experience is becoming more than an effective way to compete.

It’s evolved to become a business imperative.  Why?  Because our customers have come to expect it.  And because those organizations that are investing in the capabilities to deliver great customer experiences are reporting superior performance and growth.  The personalization impact is becoming more and more clear.

The fact that customers will pay a premium price for a great experience is real.

The PwC Future of Customer Experience Survey (2017/18)  sites 73% of all people point to customer experience as an important factor in their purchasing decisions.  Further, 43% of all consumers would pay more for greater convenience; 42% would pay more for a friendly welcoming experience.  Among US customers, a remarkable 65% find a positive experience with a brand to be more influential than great advertising!

Those companies that are embracing the power of personalization by making the necessary investments are seeing significant returns on their investments.  Here again, the impact of personalization is real.  In April 2018, Forrester Consulting performed a study to evaluate the Business Impact of Investing in Experience.  The study revealed that companies delivering personalized experiences are outperforming organizations that don’t deliver personalization.  Improvements are realized across the suite of metrics spanning the entire customer lifecycle.  For example, the Forrester study sites that companies that deliver personalization are realizing 1.6x higher growth in new website visitors and 1.9x higher year over year growth in customer retention over companies that do not.

Not convinced?  Consider this.  The PwC survey also sites that 32% off all customers would stop doing business with the brand they loved after one bad experience.  Unfortunately, you don’t really have many chances to get personalization right.

Bottom line focus on what really matters to your customers and apply improvements to their experiences across all touchpoints.  As the study demonstrates, when customers feel appreciated, you gain measurable business improvements.

For a complete “how to” guide, download

How to Implement Personalization Across All Customer Touchpoints.

 

About VeraCentra:  We’re a team of experts here to help you implement and execute the capabilities your company needs to make real personalized connections with your customers.

 

 

Balancing the Scales: Data Driven and Customer Centric Marketing

Where would we be without data in today’s marketing world?

It allows us to come to a better understanding of which channels are working, how customers are engaging and converting, and whether, or not, we are meeting our performance goals.

Data is Good, But Not Everything

Data is a key business driver and the source of many of our customer insights. But we must make sure we don’t lose sight of marketing’s ultimate mission — to delight and inspire each of our customers to be emotionally connected to our brand. By delivering a great experience. Ultimately the customer needs to come first if we are to engage them in a hyper-personalized manner.

Balancing the Scales

As we think about the relationship between our brand and our customers we need to balance the scales. Data always matters. It is where we get our information about the behaviors, intent, and preferences of our customers. Yet, what also matters is building and retain an emotional and hyper-personalized connection with each individual customer.

The risk of not always keeping the customer in mind is that we lose the long-term (loyalty, lifetime value, share of wallet) forest for the trees. And, the long-term relationship is, after all, what we are all aiming for.

Our new eBook,  Cross Channel and Real-Time Capabilities: Advancing Marketing’s Productivityoutlines how to keep things in balance – using our data and the new technologies available to us to add context, cross channel, and real-time capabilities to create and strengthen our brand’s connection with our customers.

 

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Data Driven Marketing that guarantees speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

Increasing Marketing Productivity

Customer expectations are forever changing and they continue to raise the bar for the interactions and experiences they expect from the brands they trust. To build and keep this trust we need to engage each, and every, customer wherever they interact and whenever they are in the moment.

 Putting Our Customers First

If we continue to market to our customers with generic, repetitive, and irrelevant campaigns, messaging, or offers they are likely to walk. We need to put our customers first, not the products we are selling. And the only way to shift our organization’s focus from being product centric to customer centric is to flip our entire marketing approach. Instead of always pushing product timed by calendar, events or product promotions, you interact with each individual customer, at scale, as they interact with your brand.

Marketing Smarter Increases Marketing Productivity

Luckily there are new technologies available, to all of us, to help us market smarter and support individual customers in a non-invasive, yet hyper-personalized way. To make your marketing more productive, meaningful, and relevant you need to add context, cross channel and real-time capabilities. Our new eBook, tells you how to add these critical capabilities to your current technology solutions. Download Cross Channel and Real-Time Capabilities: Advancing Marketing’s Productivity, here.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

Cross Channel Marketing versus Multi-Channel Marketing

Have you noticed that the success of your marketing efforts is diminishing over time, even after optimization and testing efforts? It could be because you are choosing the wrong execution channel. And, because your customers interact with your company across several channels (and devices) you are missing the opportunity to be heard. In this sophisticated customer environment, we need to execute our messages cross channel to engage our customers. We need a cohesive and consistent story executed where the customer is, at any point in time, on whatever platform or device the customer is using.

Cross Channel and Multi-Channel Marketing are not the Same

Multi-channel means having a presence in, and on, more than one channel or platform. Multi-channel is a silo-channel approach — meaning strategy and execution happens in individual channels (a vertical approach). Cross-channel means we are seamlessly and interchangeably marketing and interacting with our customers irrespective of the channel or device. Cross channel embraces the whole customer journey. It is cross channel capabilities that are needed to deliver the types of personalized experiences our customers demand.

The Customer Journey is Our North Star, Not the Channel.

This important capability empowers us to track customers as they use multiple channels (and devices) to make decisions to purchase or interact. Cross-channel orchestration enables you to design and execute marketing messages that match the customer’s path. When you can match the customer’s path, you increase the likelihood your customer will engage and respond.

According to Forrester, customers will pay more for a better experience. The personalized experiences we can create with cross channel orchestration are welcomed by your customer and they are more likely to engage further, increasing the probability of greater loyalty —so customer lifetime value increases along with customer satisfaction.

To find out more about how to increase customer engagement, loyalty, and lifetime value, download our newly published eBook; The Value of Context, Cross-Channel, and Real-Time Capabilities: Advancing Marketing’s Productivity, here.

 About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

Where is the Creativity in Marketing Automation?

As marketing becomes more and more data driven it is easy to assume that creativity has a diminished role. But the opposite is true. At its core, marketing has always been about creating messages that engage customers in the right place, at the right time, with the right message. While we have seen great advancements in our ability to predict the place, the time, and the type of message, we continue to need to develop an idea and a story, and design these elements into a creative campaign that connects the brand with the customer at an emotional level.

Data is Rational – The Science. Creativity is Emotional – The Art

In the past few years all the focus has been on data and the enabling technologies that allow us to understand the complexity of the customer journey, across multiple channels, and what they need, or want, at every turn. But, it’s not that easy to emotionally engage with data. Data is predominantly rational. It is the science of marketing. But the art of marketing is understanding emotional connections that can be made between the brand and the customer. The insights needed to build a creative campaign come from the humans analyzing the data. Even with machine learning helping to predict the customer’s next move you still need messages that connect the dots between the brand values and those of the customer to truly engage and drive customer loyalty. So, how does this work in the world of cross- channel and highly automated execution?

Evolving the Creative Lens for an Automated Marketing World

A different lens is needed to create the campaign content for an automated, multi-platform, real-time marketing world. A campaign needs to be, more than ever, greater than the sum of the parts. And, the biggest evolution is that the parts need to be able to be stitched together to form a unique mosaic for each customer, yet retain the look, feel, personality, and values of the brand. Creating content that can be stitched together for each individual customer’s real-time needs, does not mean we can walk away from having an idea and a story. In fact, one could argue that the idea and story are even more important. Without an idea and a story the content merely becomes a collection of random, unrelated messages without a hook to engage the customer (and keep them engaged) with the brand.

The automated world of today’s marketing requires we re-set our lens in terms of what a creative campaign is comprised of and that means we need to re-assess our approach to creating campaigns that work for a mosaic approach.

3 Considerations for Creating Campaigns for a Mosaic Approach:

  1. A new level of planning that can accommodate mosaic/matrix messaging.
  2. Evolved process for creative briefs and campaign development that allow for multiple channels and hyper-personalized execution.
  3. A rigorous adherence to brand style guides, including personality, voice and tone statements to ensure any campaign is consistent and recognizable as coming from the brand your customers trust.

 Science + Art = Innovation…

As with all technology advances, there is always a fear they will diminish the need for human creativity. But, as we understand how and what the technology is capable of, we always seem to arrive at the same conclusion – technology helps us do our jobs more efficiently and effectively, but it does not replace the need for creativity – for the elements that drive emotional connections. After all, as Steve Jobs so eloquently stated, “It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”

Here’s another tip for blending science + art. Take your creative campaigns and add context, real time, and cross channel capabilities to them by using advanced technologies for a blended and balanced output of Art + Science. Download our latest eBook to find out how: The Value of Context, Cross-Channel and Real-Time Capabilities.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

The Benefits of Piloting a New Customer Engagement Plan

The pressure to increase customer loyalty and revenue, while trying to justify an investment in more modern customer engagement technologies, techniques, and tools is a very real challenge for many marketers. Data extraction, internal resources, expertise, and lack of organizational agility can keep marketers from executing personalized customer engagement at scale. How fast we embrace these new technologies and marketing methods, and how much our company can afford to invest becomes the big question.

Reduce the Risk. Seize the Opportunity

Do we have to invest all at once? No. There is a way to balance the needs of the customer, our organizational capabilities, and financial commitment. By creating a pilot, we can employ a strategy that allows us to test a more modern customer engagement plan. This allows us to reduce the risk, while seizing the opportunity to increase customer loyalty and revenue, and provide executive management with a case study demonstrating the ROI of the investment.

5 Benefits of a Test and Learn Strategy

  1. Allows you to try various customer engagement strategies before you invest in technologies.
  2. If structured correctly, a test can deliver clear learnings.
  3. Gets your team acclimated to new methodologies.
  4. Allows you to leverage vendor partner expertise and technologies.
  5. Once you dissect results, you can capitalize on what works, and use learnings to provide management with case study for future investment.

A Case in Point – Costco Wholesale

Last week, I had the honor of speaking with Mark Dergarabedian, Director of Marketing for Costco, at the Customer Relationship Marketing Conference (CRMC), in Chicago.  There we spoke about Costco’s Test and Learn Strategies for defining new and different customer engagement tactics.  Costco is a massive company, with 89 million card-holders world-wide, and is the second largest retailer in the world. With so much success under their belts, change, at Costco, does not happen without some serious testing. VeraCentra has worked with Costco for several years, so we have a good understanding of their business model, data, and executional challenges.

Working with Costco marketing management, we isolated a specific segment of Costco membership where we could test new customer engagement strategies and simultaneously provide a positive financial impact on the business.

The main key objectives for the test:

  1. Try out new ideas and approaches to optimize learning.
  2. Keep it simple.
  3. Impact frequency and spend per visit enough to “fund” the test.
  4. Improve the membership renewal rate.
  5. Use results to form a case study for senior management demonstrating the ROI of more modern technologies and marketing methods.

While the test is still underway, we are taking snap shot views of the performance and we have learned quite a bit already!  There are clear components of the pilot program that are working very well, and plans are underway to leverage what we have learned.

There are also some surprises.  As with any test, not all our assumptions proved true. But then, that is why testing a customer engagement plan is an important and worthwhile step to take.

The Costco Case study was presented in full at last week’s CRMC Retail Conference by Connie Hill, President, VeraCentra and Mark Dergarabedian, Director of Marketing, Costco Wholesale. You can download a PDF of the full presentation: Reduce Risk and Seize Opportunity with a Customer Engagement Pilot, here.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

Improved Customer Experience Strategy = Increased Revenue

Customers are now the market-makers. They are reshaping business categories and making us switch from product centric business models to customer first models.

In this new environment, how do we, as business leaders, make sure they are staying ahead of the curve, investing in the right technology and tools to deliver superior customer experiences, and not lose ground and revenue to their competitors.

Driving Correlation Between Customer Experiences and Revenue

The most convincing way to do so is to drive the correlation between improved customer experience strategies and increases in topline revenue. Our research, commissioned from Forrester Consulting, showed companies that have adopted practices that drive exceptional customer experiences are far more likely to report at least a 5% year over year revenue growth.

Our study was further validated by Forrester’s own research — comparing the revenue growth of companies with superior customer experience to that of their direct competitors with comparatively inferior customer experience. “In two industries, cable and retail, leaders outperformed laggards by 24 percentage and 26 percentage points, respectively. And when we compared the total growth rate of all CX leaders to that of all CX laggards, the leaders collectively had a 14% advantage.”

Act Now

Speed is of the essence. Customers will not wait for you to catch up. Get your customer experience strategy in order before your customers take their business elsewhere. To learn more about how to drive the correlation between exceptional customer experiences and increased revenue download our whitepaper, Paving the Path to Better Customer Engagement: 5 Ways to Kick Your Customer Engagement into High Gear, here.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

Product Marketing is Dead. Long Live Customer Marketing

One of the biggest challenges businesses face today is how to market to an ever-demanding customer. A customer who wants us to know their every need and want, deliver a hyper personalized experience, including messages and offers that are personal and relevant, in real-time.

A Shift in Company Culture is Needed

This is a shift of enormous proportions, particularly for those companies who continue to be driven by traditional business models that place the product front and center.

Engaging today’s customer not only demands more modern marketing strategies, but also, a shift in company culture. And, frankly, we are not moving to this customer-centric culture quickly enough. A Chief Marketing Officer Council study found that 56% of companies said they’re extremely customer-centric, but only 12% of their customers agreed. And, if that isn’t convincing enough here’s a statistic from Forrester’s State of Customer Experience that should strike fear into the heart of any senior executive — 89% of consumers have stopped doing business with an organization after what they perceived to be a bad customer experience.

Breaking Free of Traditional Marketing Models

What constitutes a bad customer experience? For marketing, a bad customer experience can often be attributed to outdated technologies, processes, and marketing techniques. Breaking free of traditional marketing methods is the key and demands not only new more modern thinking but also more modern techniques and tools. Addressing groups of customers with batch outbound messages needs to be replaced with a deep understanding of customers as individuals. Outbound batch messaging superseded with individualized inbound real-time interactions.

A New Standard Drives Differentiation

Our ability to break free from our traditional marketing methodology and our ability to migrate to individualized messages, whenever and where ever the customer shows up, is the very crux of successfully transforming from a product marketing strategy to one that puts the customer first… For our customers, a personalized interaction creates a positive customer experience, which is the new standard for driving differentiation.

To learn more about how to move to customer-centric marketing and kick your customer experiences into high gear, download our whitepaper, Paving the Path to Better Customer Engagement: 5 Ways to Kick Your Customer Engagement into High Gear, here.

 About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

Mastering Customer Engagement at Scale

To be successful in today’s customer centric landscape, marketers must master customer engagement. Mastering anything is a journey. The first lesson of mastery is that we are always learning and that is certainly the case when it comes to mastering customer engagement. We need to be willing to embrace new approaches and different technologies that enable personalized, contextual experiences.

Closing the Divide

Yet there remains a large gap between customer engagement strategy and the ability to tactically execute.  Too many of us continue to struggle with legacy tools, lengthy processes for segmentations, analysis and scoring…far from our vision for real time personalization. If we’ve learned anything these past few years, we’ve learned that customer engagement success requires a holistic approach in both strategy and execution.

Creating Order and Simplification on the Road to Mastery

Thomas Mann famously said, “Order and simplification are the first steps to mastery of a subject.” For marketers looking to succeed this means taking a step back to assess what your capabilities are now – people, process, data, and technologies – and determining the solution that is right for you and your company.  Only from this understanding can we create an ordered, simple, and holistic plan to master customer engagement and deliver quick wins for our brand,

If you are attending CRMC, please join us for our workshop, Achieving Customer Engagement Agility in a Real-Time World. The workshop includes hands on, interactive exercises to help you evaluate your current capabilities and explore new generation technologies and solutions that are right for you and your company.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.  We’ve made it our mission to help marketers advance and thrive.  Learn more about us at veracentra.com.

 

 

A Successful Customer Engagement Strategy is the Sum of the Parts

We all know Aristotle’s phrase, “The whole is greater than the sum of the parts”.

Well it also holds true when it comes to our Customer Engagement Strategy. Given the relatively new advances in technology and analytics, we tend to focus on them to move our customer engagement forward. And, they probably will. But, if you have read Covey’s book, “The 7 Habits of Highly Effective People”, you will know that he is a big proponent of being part of the whole.  “Being properly part of the whole can lead to a 20 to 50 times increase in productivity.” And, technology and analytics alone, won’t necessarily get our customer engagement to where we want it.

Technology and Analytics Alone, Are Not the Sum of the Parts

What is the “whole” for our customer engagement strategy? To understand that, and other, questions, I researched and studied companies that were successfully increasing revenue, and those who were not. As part of my exploration, I had my company, VeraCentra, commission Forrester Consulting to survey B to C companies’ and their senior Marketers. The goal? Better understand the differences between the companies who were successfully increasing revenue with their customer engagement strategy and those who were lagging behind.

4 Key Strategies Drive Customer Engagement Success 

The study conclusively showed that the successful companies were simultaneously coordinating 4 key strategies: people, process, analytics, and technologies. As you can see from the chart below, those companies who recognize that people, process, analytics and technology are the sum of the parts (the whole) for successful customer engagement report significantly higher impact across a range of attributes, than those who do not.

Customer Engagement strategy

Whether you call it synergy or something else, there is something that happens when all parts are firing together with a common goal in sight. To get all the insights from VeraCentra’s Forrester Consulting commissioned study, you can download it here: 5 Ways to Kick Your Customer Engagement Programs into High Gear: Paving the Path to Better Customer Engagement.

 About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.

 

 

Real-Time Customer Engagement Campaigns. Easy or Not?

Everyone’s talking about real-time customer engagement and we all know we want to move our customer engagement campaigns in this direction. However, like any “new thing” it has this mysterious and elusive jargon. Added to this there are many providers selling it. The upshot — finding a solution can get overwhelming very quickly. How do we weed through this complex landscape, to get our customer engagement campaigns ready for real-time, without being overwhelmed by the jargon and the multiple possibilities available to us?

Breaking Real-Time Customer Engagement Down.

If you peel away the jargon and the buzz words real-time customer engagement campaigns are not as overwhelming as they first seem. It is about finding relevance at the intersection of the customer, your business, and time.  It’s understanding what you can offer that is relevant to your customer at just the right moment. How do you get there?

This can be achieved manually with one-time targeted messages or with automation leveraging data to trigger 
the best message, or offer, in a customer’s ideal or preferred channel at exactly the right time for the customer. In practice, real-time marketing is a spectrum extending from manual to automated effort; manual, triggered, dynamic, and adaptive. What is needed are campaigns that move us along this spectrum and before we know it we’re there; executing customer engagement campaigns in real-time.

RedPoint Global offers a straightforward way to view migrating to real-time customer engagement campaigns.  This simple approach and practical examples of effective real-time customer engagement campaigns are outlined below.

 

Manual Triggered Dynamic Adaptive
Inject ideas or messaging into widely covered events, news stories, or comments to generate viral media coverage. Trigger pre-configured communication actions across one or more channels based on action taken by an already engaged audience. Using customer data, adapt content based on the context of the customer interaction on one or more channels, (and/or devices) the customer interacts with during their journey. Use customer data from online and offline interactions to predict and trigger a next best communication or offer across any customer preferred channel or device.

How to Move Across the Customer Engagement Spectrum.

Practical Examples

Manual Triggered Dynamic Adaptive
Examples: News-jacking and humorous responses to negative sentiment.

Case in Point: Arby’s was retweeted 81k times after posting “@Pharrell can we have our hat back?” during the Grammy’s.

 

Examples: Welcome emails, retargeting, and cart abandonment campaigns.

Case in Point: Boot Barn achieved a 12% lift in revenue after implementing a series of personalized emails to customers who abandoned their carts.

L’Oreal Paris engages site visitors with interactive questions about hair color, eye color, and personal beauty concerns. As users interact the site experience dynamically updates with products and tips based on the visitor’s information. First time visitors are offered free product samples (shipped to their home address). Examples: Personalized messaging on online based on interactions in offline channels (purchase, inquiry, product sensor).

Case in Point: CPG company uses in-home IoT device sensors to see when a customer is low on product refills. This triggers an email/ SMS as a reminder (customer has opted-in). If no action is taken, a personalized direct mail coupon is sent to customer’s home.

Reading through these examples, my guess is, you are realizing that, on some level, you are already engaging your customers in real-time. Your next step is to think about how you can advance your campaigns along the spectrum, gaining in-depth knowledge of each customer’s triggers and how to respond to them with relevant campaigns, offers, and messages that reach them at the right moment, in the right place.

To find out more about how you can advance your customer engagement campaigns, download VeraCentra’s e-book,

Five Ways to Kick Customer Engagement into High Gear. 

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.  We’ve made it our mission to help marketers advance and thrive.  Learn more

 

about us at veracentra.com.