Big data for smarter customer experiences

The Marketing Data and Analytics Challenge – 10 Key Facts

Big data just keeps getting bigger! And every Marketing Leader is under great competitive pressure to harness big data for smarter personalized customer experiences. Yet, most are having a hard time getting their arms around the data their departments need to create the personalized experiences customers now expect. In fact, less than 1% of data is being analyzed and used. And every two days we produce the same amount of data that was produced in all of history up to 2003.

Not only are organizations swimming in data, but few companies have the know-how to merge their data to achieve the single customer view needed for personalized customer experiences. Only 16% merge contextual data with customer data to create a single, shared, and real-time view of the customer.

Brands need to figure out their data and quickly. 61% of CMOs believe they are under-leveraging big data. Yet, it is well known that data is the foundation for a personalized customer experience strategy – and a personalized experience strategy is what brands need to compete.

To drive home what Marketing Leaders need to overcome to compete effectively, we have illustrated the top challenges of harnessing data, scaling analytics, and delivering insights to produce smarter personalized customer experiences.

Download the infographic, here.

Top Data and Analytics Challenges Marketing Leaders Face Today


You can download the infographic, compliments of VeraCentra, here.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.