Increasing Customer Conversion

5 Ways Marketing Technologies Can Help Increase Customer Conversion

How many potential customers has your organization let walk, or abandon a cart, or… These are problems many companies face. Yet, we all know that advancing customer acquisition is a critical component in increasing revenue. Oftentimes, the answer to why customer conversion is not higher has nothing to do with your brand image, or the products you are offering, or your marketing campaigns, or customer service, but a lack of insight into the behaviors and psychology of your customers that would enable your marketing teams to structure their strategies and campaigns to meet a customer’s specific needs.

Moving the Customer from No to Yes More Often…

New marketing technologies now make it easier for marketing teams to meet the always increasing demands of today’s sophisticated customers — helping them increase conversion by moving more customers from no to yes. And these new technologies are available and accessible to all, not matter what your company size.

Data Driven Marketing Technologies are the Key

In a multi-channel, multi-device world everything is driven by our organization’s ability to capture, analyze, and act on the wealth of data each, and every, potential customer generates when they interact with our brand. And the only way to do that is to layer new technologies such as customer hubs and inline analytics into your current system.

5 Ways Marketing Technologies Help Increase Conversion

  1. Move from Instinct to real Insight based on data.
  2. Understand the purchase motivations of your customers.
  3. Create and act on a segment of one, at scale.
  4. Understand the customer’s journey, irrespective of channel or device.
  5. Interact with each customer in real-time.

Our latest eBook, The Value of Context, Cross Channel and Real-Time Capabilities: Advancing Marketing’s Productivity,   outlines the capabilities and technology platforms needed to increase customer conversion. It is available to download, here.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.