Customer expectations are forever changing and they continue to raise the bar for the interactions and experiences they expect from the brands they trust. To build and keep this trust we need to engage each, and every, customer wherever they interact and whenever they are in the moment.
Putting Our Customers First
If we continue to market to our customers with generic, repetitive, and irrelevant campaigns, messaging, or offers they are likely to walk. We need to put our customers first, not the products we are selling. And the only way to shift our organization’s focus from being product centric to customer centric is to flip our entire marketing approach. Instead of always pushing product timed by calendar, events or product promotions, you interact with each individual customer, at scale, as they interact with your brand.
Marketing Smarter Increases Marketing Productivity
Luckily there are new technologies available, to all of us, to help us market smarter and support individual customers in a non-invasive, yet hyper-personalized way. To make your marketing more productive, meaningful, and relevant you need to add context, cross channel and real-time capabilities. Our new eBook, tells you how to add these critical capabilities to your current technology solutions. Download Cross Channel and Real-Time Capabilities: Advancing Marketing’s Productivity, here.
About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.