Why Are Marketers Having Such A Hard Time Engaging Customers?

Last April, VeraCentra commissioned Forrester Consulting to better understand how well marketers are adopting customer engagement strategies.

I was surprised to learn that 52% of Marketers (half of us) continue to struggle with increasing long term customer engagement. Wow!  Given we live in a world of ever-rising customer expectations, that’s a scary place to be.  But it got me thinking about the other 50%, the other half of us, who are getting it right.  What have they figured out?  And, what revenue growth are they realizing?

I took a deeper dive into our survey responses to learn more about the strategies successfully driving increased customer engagement. I analyzed those companies reporting more than 5% revenue growth. The insights that emerged are the subject of VeraCentra’s newly published eBook;

Paving the Path to Better Customer Engagement: Five Ways you can Kick Programs into High Gear.

The eBook is designed to help marketers overcome data, technology, and process challenges so that they can thrive in this new age of the customer. You can download your copy of our eBook: Paving the Path to Better Customer Engagement: 5 Ways to Kick Program into High Gear, here.

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies.  But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Technical and Marketing Services that guarantee speed to value and quick win ROI from technology investments.

We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.  We’ve made it our mission to help marketers advance and thrive.  Learn more about us at veracentra.com.