As Marketers, we have struggled for years trying to wrestle all the data available to us into one customer view.
In fact, a study my company, VeraCentra, commissioned from Forrester Consulting last year, showed that 59% of organizations are challenged with generating customer insights and intelligence. They continue to be plagued with multiple point solutions and the inability to integrate their data into one cohesive ecosystem. You can download the full study, Fulfilling The Relevancy Promise here.
I predict this number will decrease rapidly. Why? Because technology companies have rallied to our side and developed the tools to end our struggle. Today, we have, at our fingertips, the tools and processes to bring everything together. New Technologies allow us to have one view of our customers’ behavior across all channels and devices. New Technologies also allow us to orchestrate cross channel interactions with our customers. Wow! Finally, marketing might be able to have some fun!
To find out more about New Technologies and ways you can use them to advance your customer engagement strategy, download VeraCentra’s new e-book,
About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Technical and Marketing Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade. We’ve made it our mission to help marketers advance and thrive. Learn more about us at veracentra.com.