A blog about advancing customer engagement
As marketers, we need to be where our customers are. Where they go, we follow. And that means managing a seemingly endless list of digital channels and managing the technology tools that support them. Boston Consulting Group reports, “a medium sized B to C company uses an average of 19 tools in its marketing organization.” […]
Customer engagement can be defined as the depth of a relationship between your customer and your brand. In our customer-centric marketplace, achieving loyalty is largely the result of frequent positive engagement. And more positive engagement can be achieved with real-time customer interactions. In fact, real-time customer engagement is a game changer, and mastering the ability […]
As Marketing Leaders, we are often charged with delivering consistent customer engagement across the many functions within our enterprise. Functional teams operate in silos and each function has their own view of the customer. It can be quite a challenge for Marketing Leaders to influence these disparate functions without having direct control. Building a Customer […]
The world is producing more data than ever before and it is only going to continue to grow. A recent Harvard Business Review article cites that by 2020 44 trillion gigabytes of data, will be produced every day. For context, 1 gigabyte holds the contents of enough books to cover a 30-foot-long shelf. For marketers […]
Mapping customer journeys by touchpoint has become a popular process for today’s marketers. Why? Because customer experience has become the most critical driver in securing conversions and new revenues, as well as ensuring retention and customer value growth. And, creating a visual map that illustrates the multiple ways your customers interact across each touchpoint is […]
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