VeraCentra Blog
A blog about advancing customer engagement
Relevancy: Technology Driven or Human Driven?
Relevancy and personalization capability have now become the high bar in effective customer marketing. Organizations are trying to figure out the best approach to make relevancy a reality. (And at a price point that delivers an attractive ROI). There are CRM technology platforms that collect meaningful customer information, segment and execute personalized communications. And there […]
Why Leave Customer Loyalty to Chance?
In response to the new empowered customer, brands are ramping up customer analytic capabilities to better understand their customer behaviors and improve their ability to target offers for goods and services. Relevancy and personalization capability have now become the high bar in effective customer marketing. But now, there’s a new strategy in town and it’s […]
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