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Personalizing Your Customer Experience Marketing Strategy

Customer Experience Marketing Strategy: 5 Easy Ways to Add Personalization

August 17, 2018/in Blog /by Connie Hill

The traditional marketing approach to campaign strategy isn’t as effective as it used to be. Many marketing programs still push products based on business need. The timing of campaigns continues to be calendar or event-driven. And marketing communications are still strategized, designed and executed in single channel silos. Yet, customer expectations keep getting higher and […]

MarTech Trends: What’s Hot? What’s Not?

August 10, 2018/in Blog /by Connie Hill

Advanced personalization marketing demands investment in key martech categories if you want to stay ahead of, or at least on pace with, your competitors and most importantly your customers. But, with over 5000 marketing technologies and hundreds of categories to choose from, it is difficult to cull through which martech trends are important to take […]

The CIO and CMO Relationship for a Customer First Strategy

August 3, 2018/in Blog /by Connie Hill

A customer first strategy, focused on advancing personalization tactics, is necessary to retain and build the lifetime value of today’s demanding customer. But most companies are not able to enact such a strategy. Why? Partly because the CIO and CMO relationship has not been reimagined to deliver the transformational change needed for a customer first […]

3 Reasons Why You Need a Digital Engagement Platform

July 27, 2018/in Blog /by Connie Hill

Customers expect personalization and a unified experience across every channel, Yet, many organizations are struggling to act on their customer data to deliver the type of experience customers expect. Digital engagement platforms are designed to fill the gap between insight and action–and capitalize on every opportunity to upsell, cross-sell, and delight customers during the moments […]

5 Ways to Advance Your Personalization Strategy

July 20, 2018/in Blog /by Connie Hill

Advancing your personalization strategy takes a shift in mindset and process to that of customer first. Yet, in most marketing organizations, there is not yet an in-depth skillset around developing a customer first strategy. And, marketing continues to be brand/product first, trigger, event or promo focused, and channels remain in silos. How can marketing leaders […]

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