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Customer data protection issues are back in the news with the upcoming EU Data Protection Regulation (which goes into effect on May 25), California looking to introduce a new ballot initiative to extend their already stringent regulations, and Facebook recently announcing they would no longer fight this ballot initiative. And, it is no wonder that […]
The answer, of course, is that both are important. However, in our quest to transition our organizations from being product centric to being customer centric the metrics being used to measure success are often not in alignment, slowing down the transition and causing confusion as to what the cultural drivers are for the organization. Using […]
We are all very aware of the importance of optimizing the customer lifecycle. But, are we able to do everything we can to drive to the personalization customers demand, or are we being held back because our organization has yet to commit to the investment needed in data driven personalization technology and tools? The Facts […]
As customer engagement evolves toward more real-time one to one interactions, marketers are looking for technology solution partners to support their advanced strategies. However, updating and upgrading marketing technologies is no easy undertaking. And the choices are becoming almost endless with 4000+ technology solutions on the market. For many, there may be an initial attraction […]
Implementing customer personalization across all touchpoints is the last competitive battle and has emerged as the winning strategy to increase loyalty and drive revenue growth.