To be successful in today’s customer centric landscape, marketers must master customer engagement. Mastering anything is a journey. The first lesson of mastery is that we are always learning and that is certainly the case when it comes to mastering customer engagement. We need to be willing to embrace new approaches and different technologies that enable personalized, contextual experiences.
Closing the Divide
Yet there remains a large gap between customer engagement strategy and the ability to tactically execute. Too many of us continue to struggle with legacy tools, lengthy processes for segmentations, analysis and scoring…far from our vision for real time personalization. If we’ve learned anything these past few years, we’ve learned that customer engagement success requires a holistic approach in both strategy and execution.
Creating Order and Simplification on the Road to Mastery
Thomas Mann famously said, “Order and simplification are the first steps to mastery of a subject.” For marketers looking to succeed this means taking a step back to assess what your capabilities are now – people, process, data, and technologies – and determining the solution that is right for you and your company. Only from this understanding can we create an ordered, simple, and holistic plan to master customer engagement and deliver quick wins for our brand,
If you are attending CRMC, please join us for our workshop, Achieving Customer Engagement Agility in a Real-Time World. The workshop includes hands on, interactive exercises to help you evaluate your current capabilities and explore new generation technologies and solutions that are right for you and your company.
About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Marketing and Data Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade. We’ve made it our mission to help marketers advance and thrive. Learn more about us at veracentra.com.