Winning the Customer Engagement Battle

It appears that many Marketers do not experience the joy of the win when it comes to customer engagement. How do I know this?

Last April, my company, VeraCentra, commissioned Forrester Consulting to survey senior marketers to better understand how well they are advancing their customer engagement initiatives.

Download The Relevancy Promise: How People, Process and Technology Strategies Impact Customer Loyalty.

Turns out half of the marketers surveyed are advancing their initiatives quite well.  Their organizations are highly capable of delivering personalized customer experiences across multiple channels and devices.  They have the technology and processes in place and they are fully leveraging all of their customer data.

The other half? They are struggling. Why? Three challenges emerged: No cohesive strategy or approach, inability to generate customer intelligence, and lack of operational agility to execute effectively.

How can this be when we all know that advancing our customer engagement strategies is today’s battleground and best practice to achieve greater customer loyalty and revenue?


From our Forrester Consulting study, and my own experience of working with companies to win the battle, it appears “the rub” is that organizations are plagued by multiple silos, each with their own point solution, customer data, team, and strategy. As a result many marketing departments trying to execute a rich customer engagement strategy are saddled with insufficient customer insight and manual time-consuming processes. To the point where executing even the most basic personalization is painful.

Helping marketers win the customer engagement battle is the subject of VeraCentra’s new e-book;

Paving the Path to Better Customer Engagement: 5 Ways to Kick Program into High Gear.

The e-book is designed to help you identify the main obstacles preventing you from achieving the full potential of your customer engagement strategies. Plus, it gives you 5 strategies that can kick your initiative into high gear!

About VeraCentra: Marketers everywhere want to use data to implement more modern customer engagement strategies. But there can be many obstacles standing in the way of success. That’s where we come in. VeraCentra provides easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Technical and Marketing Services that guarantee speed to value and quick win ROI from technology investments. We deliver these solutions with an unmatched wholehearted approach bringing personalized support, care, and service to every client. That’s why many of our client relationships span more than a decade.  We’ve made it our mission to help marketers advance and thrive.  Learn more about us at