Customer Data Hub Solution Overview
To effectively compete in today’s customer centric marketplace, organizations are leveraging all customer data to better understand customer behaviors and to personalize marketing communications across channels and devices. When customer data resides in multiple applications, customer insight can become time consuming and inaccurate.
Further, leveraging data for use in creating personalized customer experiences often requires manual extract and import among applications, taxing both marketing and technology teams. The Customer Data Hub is a traditional data mart designed to support marketing analytics, campaign reporting requirements and personalized customer message execution.
Customer Data Hub Key Benefits
Customize your data solution
VeraCentra’s approach to design incorporates both marketing and technology needs. Our collaborative approach reconciles data inconsistencies, and allows you to get the most from all your data. We go deep to understand your unique business requirements.
Agile development method
Leverage a fast paced development cycle focusing on core business needs. Our roadmap approach provides you with immediate value while incorporating your organization’s data strategy vision.
Increase speed and improve productivity
The Customer Data Hub integrates with marketing campaign and execution platforms, to create one continuous work flow from original data source to personalized message execution.
Get your teams on the data same page
Implementation includes publishing a data dictionary, providing your teams with a clear of understanding of your data and its use in the marketing environment.
Customer Data Hub Key Features
INTEGRATED ENVIORNMENT
- Feedback loop structure consumes source data and marketing execution results data for fine tune execution and results based analytics
- Analytics ready platform for any reporting tool. There is no need for outside data preperation
- Customer Data Hub can consume traditional and big data
AUTOMATED DATA COLLECTION WITH CLEANSING
- Automated collection and execution
- Data cleansing with custom algorithms to meet your business needs
- Automated alert suite
FLEXIBLE INTEGRATION WITH MARKETING EXECUTION PLATFORMS
- Integrates with marketing cloud applications, ESPs, Social, SMS, and loyalty platforms
- Data is marketing ready for audience selection and personalization
- Lights out journey automations
ENVIRONMENT INDEPENDENCE
- Choose the deployment model that best suits your environment: hosted, cloud on premise, or hybrid.
FLEXIBLE SERVICE LEVELS
- Full service, VeraCentra monitors daily data management and infrastructure
- Hybrid, Activities are shared based on your needs and requirements
- Self Service, Self management model where you manage the infrastructure and monitor data
The VeraCentra Difference
We provide you with more than technology. Comprehensive services are designed to help you
achieve quick ROI from your data solution investment.
Unprecedented Care and Service
VeraCentra goes the extra mile to fully understand your business, marketing strategies, data and technology environment.
SalesForce Marketing Cloud Partner
VeraCentra is a fully trained certified partner. We translate the full features of technology into your business environment to achieve the results you need.
Customizable Support
VeraCentra offers flexible support options. From short term hyper care to ongoing long term support, we can custom design a support package that meets your requirements.
Let’s talk about it…
Find out how VeraCentra can help you create awesome customer experiences
