Use data from any and every source
Creating a complete 360 degree customer profile is impossible without technology that pulls your customer data from all available sources. Many data solutions are limited and cannot accommodate big data such as social data, leaving holes in your customer profiles. Our Customer Data Management Solution provides you with always-on collection capability that accommodates batch, streaming, internal, external, structured and unstructured data, so you get real-time access to every detail about your customers, enabling your teams to engage real time with customers in the moment and in context.
Solve customer identity issues
Connect anonymous to known and match individuals to households with advanced data processing and matching algorithms. Demonstrate your customer knowledge with personalized experiences for every interaction, winning loyalty and wallet share.
Create data availability across your enterprise
Any business application can access your customer data in real time, providing users the opportunity to leverage customer insight. Consistently up-to-date and connected information ensures a consistent brand experience throughout customer touchpoints.
Increase productivity and data quality
Achieve higher quality customer data faster — cleansing, standardizing, geocoding, matching and linking rapidly. The Customer Data Management Platform performs these actions up to 19x faster than competitors’, providing you more effective use of data enterprise wide.
Leverage all current technology investments
Your current data environment shouldn’t prohibit you from making customer data tech upgrades. The Customer Data Management Platform operates across your environment.
Additionally, access to out-of-the-box connectors to any environment — including traditional databases and applications and advanced hadoop/data lake and other SQL environments — mean you never need to rip out and replace what you’ve already got in place.
It’s time to get the tech right
Your data needs to be operational across all environments, pulled from all possible sources, and as clean as possible if you want to engage your customers on a personal level.
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