Customer Engagement Platform
Solution Overview
To be successful in today’s customer-centric marketplace, companies need to engage customers in relevant dialog across all communication channels and devices. Message execution in silo marketing applications is cumbersome, time consuming and can create fragmented customer experiences.
VeraCentra’s Customer Engagement Platform solution, powered by RedPoint Interaction ™ enables marketers to easily define an audience, and execute highly personalized cross channel communications from a single user interface. This simplified user environment increases marketing productivity while improving the quality of each customer interaction.
Key Capabilities
Leverage a digital communications hub
Connect easily with an ever expanding array of communication channels: email service providers, mobile messaging services, , ad tech, social media platforms, digital asset management systems, Internet of things… and more.
Simplify testing, reporting and analysis
Preform large scale cross channel version testing with a few simple clicks. Track and report results to gain insight and improve future plans. Monitor every aspect of your data and campaign through an inclusive and comprehensive dashboard.
Create a culture of Collaboration
Facilitate teamwork with integrated collaboration tools. Plan, budget and track results. Leverage the adaptive marketing interface that changes depending on the users role in the campaign (such as executive or power user). Resolve issues faster and promote sharing best practices.
Stay flexible and run lean
Choose the deployment model that best suits your environment: hosted, on premise, or hybrid. Our solution is architected for fast, non-disruptive implementation and low cost of ownership.
RedPoint Interaction™ Key Features
CROSS-CHANNEL CAMPAIGN MANAGEMENT
- Intuitive, drag-and drop interface streamlines campaign creation – from simple campaigns to multi-channel, multi-stage customer journeys.
- Configure, schedule and deploy email, social, mobile, direct mail, and web interactions using a centralized console.
- Re-usable campaign building blocks facilitate rapid scale-up. Create, store and re-use campaigns, audience segments, and data flows.
- Pre-built integrations let you connect with many leading email service providers, mobile delivery services, social media platforms, content management systems and other channels.
- Modular hub architecture enables easy connections to new channels and content providers.
REAL-TIME INTERACTION MANAGEMENT
- Make interactions more relevant and engaging. Adjust offers and content in real-time based on customer location, time of day, referral page or other attributes.
- Personalize live customer interactions using a real-time rule builder or machine learning.
- Pre-built rules for common scenarios accelerate set-up.
- Centralized rules engine simplifies managing rules across touch points to ensure consistent messaging.
- Reach customers more intelligently through data-driven engagement that is capable of both triggered and transactional messaging.
AUDIENCE SEGMENTATION AND DATA-DRIVEN PROFILES
- Connect directly to your enterprise marketing database, CRM or other customer data source – for audience selection, segmentation, message and offer personalization.
- Powerful selection tools let you define audience segments within the campaign environment.
- Overlay unstructured data from social media and other sources to enrich your customer profiles.
- Data model-agnostic architecture leverages existing enterprise or industry-specific data models.
ANALYTICS, DASHBOARDS AND PERFORMANCE TRACKING
- Interactive marketing dashboard allows for full customization through widgets that pull in any information to enhance efficiency and access to the right information.
- Inline campaign optimization with large-scale A/B/n, and multivariate testing.
- Visual exploration and selection of customer data using Venn diagrams, maps, crosstabs, pivot tables, and more.
- Standard reports available out-of-the-box, or use any third-party reporting tool.
PLANNING AND COLLABORATION
- Hierarchical planning structure captures multi-level campaigns and marketing plans.
- Built-in calendar facilitates planning and tracking of all marketing campaigns.
- Configurable, role-based user interface puts often-used functions at users’ fingertips.
The VeraCentra Difference
Unprecedented care and service
VeraCentra goes the extra mile to fully understand your business, marketing strategies, data and technology environment.
Certified RedPoint Global Partner
VeraCentra is a fully trained certified partner. We translate the full features of technology into your business environment to achieve the results you need.
Customizable Support
VeraCentra offers flexible support options. From short term hyper care to ongoing long term support, we can custom design a support package that meets your requirements.
Let’s talk about it…
Find out how VeraCentra can help you create awesome customer experiences
