Real time personalization made easy
Customers don’t want to be marketed to. They have little tolerance for messages not relevant or valuable to them. Adding personalization to traditional campaign efforts is complex and requires too much manual intervention. We help you move from dynamic batch and blast campaigns to personalized customer engagement and interacting with customers in real time.
Know your customer interaction history
Customers expect to be known and remembered, so you need to be ready to respond to any customer, anytime, in any channel. Advance your engagement capability with the Customer Engagement Platform. Combine advanced computing, in line analytics and machine learning to make real time personalization easy to manage and orchestrate.
Move analytics to real time
Segmentation, analysis and scoring can take weeks, even months to process. In the meantime, opportunities to connect with your customers fly by. Capture each opportunity in the moment. We help by developing customer segmentations and predictive models and placing them in-line for immediate action.
Create more contextual experiences
Real time personalization is driven by data. The Customer Data hub brings together first, second and third party data so you can inform the right message, at the right time and in the right channels. Let your data drive and automate personalized communications based on customer behaviors.
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Find out how VeraCentra can help you create awesome customer experiences
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