Resources that help you advance and thrive
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How to Apply Context, Cross Channel and Real-time to Your Marketing Programs
Best practices to help you turn generic marketing into personalized customer interactions.
AI Can Comb Through Your Data to Create More Compelling Customer Experiences
This HBR article describes how marketers can make the most out of big data and provides two great success stories.
Top Data & Analytic Challenges Infographic
Download this infographic to see what else your colleagues are saying about the Data & Analytic challenges they’re facing.
The True Value of Personalization Infographic
Download this infographic to discover the true value of personalization.
How to Implement Personalization Across All Customer Touchpoints
In this eBook you will find strategies to fully embrace the customer, putting the customer first while aligning with business objectives.
A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works
Are omnichannel customers really more valuable?
The 30 Things Customers Really Value
Identify the 30 universal building blocks of value that meet customer needs.
How Marketers Can Personalize at Scale
Personalization can deliver five to eight times the ROI on marketing spend and lift sales by 10% or more.
Getting started with Real-Time Customer Engagement
Achieve better marketing performance with this step by step guide to implementing real-time customer engagement
Mastering Customer Engagement
Top insights from a commissioned study by Forrester Consulting on behalf of VeraCentra.
Customer Data Profile Evaluation
Data is the foundation for personalization and real time execution. Measure your data capability and learn how to advance to higher levels.
PriceSmart Success Story
Learn how this membership based retailer leverages analytics to advance their lifecycle strategy
Real-time Technology Assessment
Are you ready for real time interactions with your customers? Score your company’s current capability and learn what you can do to advance your marketing toward real time conversations with customers
Mister Car Wash Success Story
Read how the largest carwash chain in the U.S. automates personalized customer messages to increase loyalty
What’s Your Data Strategy?
Companies need a coherent strategy that strikes the proper balance between two types of data management.
Customer Engagement Readiness Tool Kit
Quickly identify areas your company may be at risk- under delivering positive customer experiences
Fulfilling the Relevancy Promise
A commissioned study conducted by Forrester Research on behalf of VeraCentra describes how best in class companies are achieving revenue growth with higher levels of personalization
The New Science of Customer Emotions
Understand emotional connection to attract and retain valuable customers.
Five Ways to Kick Programs into High Gear
Get best practice strategies for advancing customer engagement techniques to achieve sales growth
Rethinking Marketing
Because companies can now interact directly with customers, they must radically reorganize to put cultivating relationships ahead of building brands.
Red Point Solution Brief – Digital Transformation
Find out how real-time technology helps you stay ahead of the digital transformation curve
Customer Engagement Readiness Framework
Take a holistic best practice approach to customer engagement using this maturity model
We combine and enrich all your customer data and centralize it in one place. You get more data value, better insight and easier access.
Orchestrate customer interactions across channels in real time. Create compelling customer experiences from a single platform.
Data expertise and marketing services designed to accelerate your speed to value. You get quick win ROI on your technology investment.
Let’s Talk About it…
Contact VeraCentra to learn more about our Closed Loop Solution.